What is a Sales Funnel?
A sales funnel is the potential journey that a customer goes through to get to the product or service that you are trying to promote. This funnel shows the steps that a customer can go through to get to where you want them to be. It can also show you the steps you need to take as a business owner to get the customers to you.
There are many places that you can go to in order to see what a sales funnel is and how it can help your business. One such way is to go to https://www.clickfunnels.com/blog/sales-funnels/ to see what they can do. They have some ideas on what steps that you should take to get customers to pay attention to your There are some things that are important to know about sales funnels in order for them to work the way that you need them to work. This article will list some of the things that you might need to know. You can also do your own research to see what other hints exist for you.
- Use the Value Ladder Sales Funnel
This step is when you use the value ladder for your sales funnel. The value ladder is this: Bait – this is when you offer the customer something for their email address so that you can send them other offers down the road. Frontend – This is where you offer your customer the something that is not very expensive but has value. Middle – this is when you offer the customer something that is a little more expensive and more valuable than the previous offer. Again, you are building customer confidence in your product or service. Backend – offer your customers the more expensive and more valuable product that you have. By now, you have shown the customer that you can be trusted and that you have a product that has the value they expect for the price.
- Have a Product Line That Has a Logical Progression
You want to make sure that your product line has a progression that is logical to you and to your customers. First you want to have one product that leads to another one in a logical way. For example, you do not want to offer many things that address the same issue such as weight loss, but you do want the products to be in the same vein as the others – you do not want to be all over the place like weight loss, travel plans, and then online dating. You would want something such as weight loss, weightlifting for beginners, and then body building. This progression makes sense for you and your customers.
You also want to make sure that there are no huge jumps in price with the progression of your products. You want to start low, raise it just a little, and then a little more for your final product.
3. Create a Super Valuable Lead Magnet
You want to provide an offer for something that is inexpensive for you and is valuable to the customer and you want to offer it for free. This is a lead magnet to get the customer to reveal to you their email address. The email address will allow you to offer the customer better offers in the future. You might want to offer an eBook, a report of some kind, a webinar, or a video course. These items will draw your customers in and have them wanting more from you.
You also want to make sure that your lead magnet offers a great solution to a problem that your customer has and that it still takes care of the problem that is addressed in the frontend product. You want the customer to know that the products that you have to offer them are valuable to them with their time and their pocketbook.
4. Create a Landing Page for Your Lead Magnet
You want to create a landing page that addresses your lead magnet. A landing page is a page that your customers will land to give them some more information about your lead magnet and to get them to give you their email address. To get more information about a landing page, you can look here. This is an important step for you and your customers so that you both will get the information that you desire.
You want three key pieces of information on your landing page: a headline that shows how your product will positively change your customer’s lives. You will need an opt-in form that will allow your customer to leave their email address so that they can get the information they are trying to access. You will also need a call-to-action button that will allow your customer to have access to your lead magnet. This will reel your customer into your line of products or services and allow you to hook them.
5. Price Your Frontend Product at Seven Dollars
You will want your frontend product to be only seven dollars because this price is not too low to make your customers feel they are getting an inferior product and not too high to scare them away. This price is just right so that the customer feels they are getting a good deal for their money.
6. Add Upsells and Downsells
You will want to add upsells and downsells to each of the offers that you have. An upsell is an offer that you make the customer to buy something that is more valuable than the first offer and that they will want to purchase. This will be an offer that they will feel is worth their time and their money. You will want to add this to your initial offer, similar to the old McDonald’s question; “Would you like to supersize that?”
The customer has already agreed to your initial offer, but they may want to get the bigger, better product for just a little more.
These are just a few examples of how a sales funnel will work for you and your company. These ideas will help you to draw more business to your company or product and will allow you to be more profitable.
